FA sign new £10m-a-year sponsorship deal with BT that will see telecoms company’s logo on England training kit

  • The Football Association has struck a new headline sponsorship deal with BT
  • It is understood to be worth around £50million to the FA over the next five years
  • Deal has been signed in time for Nations League finals and Women’s World Cup
  • From this week the BT logo will appear on all training kit worn by England teams

By Matt Lawton for the Daily Mail

Published: 19:01 EDT, 3 June 2019 | Updated: 19:01 EDT, 3 June 2019

The Football Association are celebrating a new headline sponsorship deal with BT that is understood to be worth around £50million over the next five years.

Wembley chiefs have spent more than two years searching for a replacement for the £6m-a-year deal that ran for seven years with Vauxhall until the 2018 World Cup.

But the deal with BT, which Sportsmail understands is worth closer to £10m a year to the governing body, has been signed in time for this week’s Nations League finals in Portugal and the FIFA Women’s World Cup.

The Football Association has struck a new headline sponsorship deal with telecoms giant BT

BT, which the FA are keen to stress is separate from broadcasters BT Sport, have become the ‘exclusive lead partner of all 28 England football teams’. The deal will also see EE renew its sponsorship of Wembley Stadium and remain as its lead connectivity partner.

From this week the BT logo will appear on all training kit worn by the England senior men’s and women’s squads and all development, futsal and disability teams.

Mark Bullingham, the FA’s chief commercial & football development officer and soon-to-be chief executive, said: ‘This is a great start to an exciting week for England football, with the Lionesses starting their World Cup campaign and the men’s senior team in the finals of the Nations League.

‘I’m really pleased that alongside Barclays and Boots this year, we can add BT to our growing portfolio of commercial partners.’

The FA now have 23 commercial partners. 

Deal also sees EE renew its sponsorship of Wembley and remain its lead connectivity partner

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