St Louis newspaper prematurely runs ads congratulating Blues on Stanley Cup

St Louis newspaper accidentally runs ads congratulating Blues for their ‘first-ever Stanley Cup’ BEFORE potentially decisive Game 6

  • St Louis Blues are seeking the Stanley Cup in Game 6 of the finals on Sunday
  • But St Louis Post-Dispatch mistakenly ran premature ads congratulating team
  • ‘Winning the Stanley Cup was a dream come true’ Blues owner wrote in one
  • The Blues led the series 3-2 entering Game Six against the Boston Bruins 

By Keith Griffith For

Published: 21:04 EDT, 9 June 2019 | Updated: 21:04 EDT, 9 June 2019

A St Louis newspaper preparing for Monday’s edition has accidentally published ads prematurely congratulating the Blues for winning the Stanley Cup hours before Game 6 of the NHL finals.

The St Louis Post-Dispatch ran the ads on Sunday morning in its subscription electronic edition, before realizing the mistake and pulling the material.

The Blues are facing the Boston Bruins on home ice Sunday night, with St Louis leading the best-of-seven series 3-2 and attempting to clinch their first Stanley Cup.

The mistaken material published Sunday included a letter from Blues owner Tom Stillman, who wrote thanking fans for ‘the elation of breaking through and bringing St. Louis its first-ever Stanley Cup.’ 

The mistaken material published Sunday included this letter from Blues owner Tom Stillman

It came hours before the Blues took the ice in potentially decisive Game 6 (above)

‘Winning the Stanley Cup was a dream come true for so many of you. All of us will remember where we were, what we did and how we felt when the Blues brought the Cup home,’ wrote Stillman.

Blues fans, who have packed the Enterprise Center and an outdoor watch party in downtown St Louis, are fearful the error may jinx the team, particularly after Stillman’s letter mentioned parade plans.

‘We are so very proud of our players, our organization and our fans. And now, together, we can finally say ‘We won the Cup for St. Louis,” Stillman wrote. ‘We look forward to celebrating with you as we parade the Cup down Market Street.’

The material also included an ad from Enterprise car rental, which is headquartered in St Louis and is the naming sponsor of the Blues’ home arena.

The premature ads included one from Enterprise (left), which is headquartered in St Louis and is the naming sponsor of the Blues’ home arena

St. Louis Blues watch party before the game against the Boston Bruins in Game Six

‘Congratulations St Louis Blues on winning the Stanley Cup!’ the ad read.

When a Twitter user pointed out the error, the Post-Dispatch quickly issued an apology and corrected the mistake.

‘In preparation for the outcome of the Stanley Cup Final, some of our readers got a sneak peak at what our advertisers are hoping to say to the Blues, the fans and St. Louis,’ the newspaper said. 

‘We apologize for the sneak peak and hope to share their messages with everyone very soon!’


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