- Amazon says it is lowering both the minimum fees and the percentage fees it charges third-party sellers for some categories on its Marketplace platform.
- The changes were announced in an email sent to sellers on Wednesday, which said they would be implemented February 19.
- Amazon said in the email that it was making the changes so sellers could increase their selection of products.
Amazon says it is lowering its third-party fees to help boost selection in key categories.
The company has told third-party sellers it is lowering both the minimum fees it charges and the percentage it charges for some categories on its Marketplace platform.
The company announced the changes in an email sent to sellers on Wednesday. According to the email, which was viewed by Business Insider, the changes will be implemented on February 19.
For all sellers in most categories, the minimum fee charged to list items will be $0.30, down from $1. For jewelry, the minimum will decrease to $0.30 from $2. This change affects all item categories that had a minimum, while some items like books, which never had a minimum, will keep that distinction.
Some categories also had their referral fees — the percentage of sales that Amazon takes — slashed:
- Baby, beauty, and health and personal care items will see a reduction to 8% from 15% on products that cost less than $10. Items that cost over $10 will stay at 15%.
- Furniture will see a reduction to 10% from 15% on the portion of sales over $200, but the portion below $200 will stay at 15%.
- Similarly, jewelry will see a reduction in fees to 5% from 20% for any portion of a sale over $250, but it will stay at 20% for the portion $250 and below.
For categories that have a posted minimum fee, Amazon will charge either the minimum fee or the percentage fee, whichever is greater.
An Amazon representative did not immediately return Business Insider’s request for comment, but the company said in the email that it hoped lowering the fees would help sellers list and sell more items in these categories.
“This year, we are lowering our referral and minimum referral fees across categories to help you increase your selection of products,” Amazon told sellers in the email.
In August, Amazon extended through next year a promotion for reducing the fees charged for grocery items to 8% from 15% for items less than $15.
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