Prince William reveals celebrities shunned his mental health charity –

Prince William - Duke of Cambridge

Getty ImagesChris Jackson

Prince William has revealed that every celebrity he asked to support his mental health charity three years ago refused.

The Duke of Cambridge was speaking at the Davos World Economic Forum when he admitted that “a lot” of famous people were approached to back his Heads Together initiative, but none wanted to be associated with mental illness (via BBC).

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In 2017, William, Kate and Prince Harry founded the charity, which aims to tackle the stigma surrounding mental health.

The 36-year-old royal suggested that the wartime generation may have contributed to the stigma attached to mental health issues.

“For some reason, people are embarrassed about their emotions – British people particularly,” William told the audience of business leaders. “A whole generation inherited [this way of coping]. This was the way you deal with your problems: you don’t talk about it.”

The Duke And Duchess Of Cambridge And Prince Harry Spearhead A New Campaign Called Heads Together To End Stigma Around Mental Health.

Getty ImagesNicky J Sims

But the royal concluded that “a new generation knows that’s not normal”, and is aware that it’s better for your health and well-being to talk openly about feelings.

Attending a panel alongside New Zealand prime minister Jacinda Ardern, who has made tackling mental health problems a priority for her government, William also recalled a traumatic incident that he didn’t think he would “ever get over”.

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He said if he hadn’t spoken openly about the undisclosed situation to colleagues, he would have “gone down a slippery slope” mentally.

The prince was overcome with emotion as he explained how he still found the incident “very difficult to talk about” because it was “related very closely to my children”. William and Kate have three children – George, Charlotte and Louis.

Prince Louis christening

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The duke added: “Yes, you put a suit of armour on… but one day something comes along closely related to your own personal life and it really takes you over a line.”

Prince William has previously spoken about how “very traumatic” callouts involving children took him “over the edge” during his time as a pilot at the East Anglian Air Ambulance.

He said having his own children made distressing jobs more profound.

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