Prices slashed by as much as 70 per cent had shoppers flocking to snap up a Boxing Day bargain.
Both Carlisle and Workington’s shopping centres were busier than many expected, with many having saved their money for the sales.
Others were keen to spend gift cards and vouchers before all the best bargains went.
For many families, a trip to the Boxing Day sales is now a festive tradition.
Among those shopping in Carlisle were three generations of the city’s Bateson family – 12-year-old Jess with her mum Emma and nana Dot.
Jess said: “I got a lot of vouchers for Christmas so I’ve been spending those.
“I’ve been to Primark, New Look and Superdrug and bought make-up, clothes and more clothes. Now we’re heading to Topshop.”
Many shoppers were up bright and early for the Next sale, which opened at 6am.
In Workington, the queue for Next stretched past the Hub and out to Jane Street before staff opened its doors.
Neighbouring Costa even opened extra earlier to ensure those hitting the sales could get hot drinks and food.
Cheryl Cullen, who works at Next, said the shop had been busy since the initial rush of customers, with periods of long queues for the tills.
Many of those shopping, she said, were seasoned sales shoppers, who save up during the year, and ask for gift cards for Christmas, to spend in the Boxing Day and sales.
She added: “They get up early and come in. There’s a good atmosphere.”
Although she wasn’t there at 6am, Marie Lough was in Carlisle city centre from early morning and snapped up bargains in Next and Debenhams, mainly buying clothes for her grandchild. “It has been getting busier as they day has gone on,” she said.
Tahishni Thulara, 20, from Penrith also picked up bargains in Carlisle’s River Island store.