They Own the System: Amazon Rewrites Book Industry by Marching into Publishing

The key take away from the WSJ article is this:

“It is an inherently conflicted structure, in which the most powerful retailer has a competing incentive to favor books it publishes and those from authors using its self-publishing technology.”

Though I’d argue that a more radical step towards accomplishing total control was when they acquired the .book TLD from ICANN [1] a few years ago.

[1] https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/64762-amazon-book-and-the-new-top-level-domain-names.html

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